Best-selling Author Parlays BookBub Ad to Bigger Sales

how-i-sold-more-series

On March 8, 2017, book-promoter BookBub Partners featured a post by guest blogger Glynnis Campbell titled “How I Sold 100x More of My Book Series.”

For my writer friends, this post by the USA Today best-selling author is helpful for planning a promotion campaign to boost sales and add interest for a new-book launch. The article offers tips and, step-by-step, what Glynnis did to gain more mileage from a BookBub upcoming promotion. Here’s a teaser:

“I opted strictly for email blast–style promotions with a good ROI history. These included Bargain Booksy, Choosy Bookworm, Free Kindle Books and Tips, Friday Freebies, Fussy Librarian, Robin Reads, and The eReader Café.”

friday-freebies-newsletter

Glynnis also offered her book and its description and buy links for publication in well-known newsletters such as that by historical author Lauren Royal, who generously features free and on-sale books by other authors as well as recipes, mini-stories, and promotions for her own novels.

RhysReprieve (3) FinalLast year Lauren featured my own Rye’s Reprieve when Amazon put the book on sale. I also had success with eReaderNewsToday and other email-blast entities. See my blog post “Making Ads and Amazon Rankings Work for You.”

So check out this easy-to-read and very helpful article by Glynnis Campbell: https://insights.bookbub.com/how-sold-100x-more-book-series/

For my readers, here is what BookBub is all about:

“BookBub is a free daily email that notifies you about deep discounts on acclaimed ebooks. You choose the types you’d like to get notified about — with categories ranging from mysteries to cookbooks — and we send great deals in those genres to your inbox. BookBub doesn’t actually sell books.”

Also check out eReaderNewsToday, another author-approved free service for book-lovers. To sign up, “Choose your genres, enter your email, and start reading your new books today.”

Authors feel it is prestigious to be selected for a BookBub or an eReaderNews promotion. In Glynnis’s case, she qualified by her status as a best-selling author and the many reviews she had already gained on the novel that BookBub was about to promote. In my case, it was my best-seller status as well as timing: eReaderNews had an opening, and I grabbed it, with very satisfactory results. I’m waiting for the stars to align for a BookBub ad to rocket my books into the arms of new readers.

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