Category Archives: Opinion

Best-selling Author Parlays BookBub Ad to Bigger Sales

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On March 8, 2017, book-promoter BookBub Partners featured a post by guest blogger Glynnis Campbell titled “How I Sold 100x More of My Book Series.”

For my writer friends, this post by the USA Today best-selling author is helpful for planning a promotion campaign to boost sales and add interest for a new-book launch. The article offers tips and, step-by-step, what Glynnis did to gain more mileage from a BookBub upcoming promotion. Here’s a teaser:

“I opted strictly for email blast–style promotions with a good ROI history. These included Bargain Booksy, Choosy Bookworm, Free Kindle Books and Tips, Friday Freebies, Fussy Librarian, Robin Reads, and The eReader Café.”

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Glynnis also offered her book and its description and buy links for publication in well-known newsletters such as that by historical author Lauren Royal, who generously features free and on-sale books by other authors as well as recipes, mini-stories, and promotions for her own novels.

RhysReprieve (3) FinalLast year Lauren featured my own Rye’s Reprieve when Amazon put the book on sale. I also had success with eReaderNewsToday and other email-blast entities. See my blog post “Making Ads and Amazon Rankings Work for You.”

So check out this easy-to-read and very helpful article by Glynnis Campbell: https://insights.bookbub.com/how-sold-100x-more-book-series/

For my readers, here is what BookBub is all about:

“BookBub is a free daily email that notifies you about deep discounts on acclaimed ebooks. You choose the types you’d like to get notified about — with categories ranging from mysteries to cookbooks — and we send great deals in those genres to your inbox. BookBub doesn’t actually sell books.”

Also check out eReaderNewsToday, another author-approved free service for book-lovers. To sign up, “Choose your genres, enter your email, and start reading your new books today.”

Authors feel it is prestigious to be selected for a BookBub or an eReaderNews promotion. In Glynnis’s case, she qualified by her status as a best-selling author and the many reviews she had already gained on the novel that BookBub was about to promote. In my case, it was my best-seller status as well as timing: eReaderNews had an opening, and I grabbed it, with very satisfactory results. I’m waiting for the stars to align for a BookBub ad to rocket my books into the arms of new readers.

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Art is Not a Thing. It is a Way.

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An Editorial by Louella Nelson

In February 2017, the New York Times cut many of its popular categories of best-seller lists—including the lists for mass market paperbacks, a bastion of the romance novel—upsetting many in the arenas of publishing and reading. “Among the lists that appear to have disappeared are the graphic novel/manga and the mass market paperback lists as well as the middle grade e-book and young adult e-book lists,” Publishers Weekly’s Calvin Reid reported on January 26.

I prefer to follow up with good news: I thought this comment by the editor and publishing manager of Romance Writers of American (RWA) based in Houston, Erin Fry, was a beacon to authors who strive so long and hard to reach a pinnacle in publishing. “Thankfully,” Fry writes, “there are a number of other ways members can achieve Honor Roll outside of the NYT list: appear on the Publishers Weekly Top Ten bestseller list or any other PW best-seller list based solely on format, genre, or region; appear in the top 50 of the USA Today bestseller list; or have sold at least 100,000 copies in a single language” (which is the category I fall into).

Fighting back, RWA National sent this open letter of objection to the Times and also posted the statement on its own website:

As a trade association representing more than 10,000 writers of romance fiction worldwide, Romance Writers of America (RWA) is deeply disappointed by the decision of the New York Times to change its bestseller criteria.

Romance authors, most of them women, have dominated the best-seller lists in mass market and e-books for years. To dismiss these authors and the millions of readers who buy their books is to ignore what “bestseller” truly means. Each year, consumers buy more than $1.3 billion worth of romance fiction. If the New York Times eliminates the mass market and e-book lists, they are proving that they are out of touch with what consumers actually buy. Further, the dismissal of two formats dominated by women can’t help but feel sexist.

RWA strongly urges the Times to reconsider its decision.

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Reid doubts they will, and that’s a shame. Literally. Art–and there IS art evident in mass market fiction–is not a thing you can toss away on a whim or a concern about a bottom line. Art is the thread that binds a culture and makes it strong, vibrant.

I believe the move to cut back lists of popular fiction signifies the ongoing killing off of creative arts in favor of the flourishing of financial interests in our culture, if “cultural” we’d be when our arts dry up.

At the end of January, one blog post on a site called The Passive Voice announced a snide headline: “Panicky NYT circles the wagons around 1%-ers, throwing the rest of traditionally published authors to the wolves.” The 1%-ers are the big-name authors who hit the best-seller lists every time they launch a new hardcover. Pretty much the entire reading world knows their name. If a publisher mostly publishes 1%-ers, they’re playing it safe and not trusting that an investment in a new author will pay off. That’s been going on for a while.

Thus, new authors flock to publish their own books. However, the NYT shut another door in their faces. If the new author does everything right and sells a ton of copies, expect no recognition from the NYT: The organization dropped e-book lists. Looks like the NYT is playing to the 1% market, cutting costs, risk, the hopes of new authors, and the pleasure of millions who seek a new voice to read.

Without data to back up my claim but with life-experience guiding my opinion, I suspect that, like other major papers, the NYT suffers its share of money woes. As is so often the case when the financial picture darkens for a corporation or a country, funding and notice for the arts get cut back. For example, following the 2008 financial meltdown, the University of California Extension in Irvine, where I was teaching beginning through advanced novel-writing courses, cut all arts classes from its catalogue. They kept the computer-related courses that filled to capacity every quarter and that strategy no doubt helped the Extension program survive the financial crisis.

The ivory tower creative writing degree program at UCI only allows in about 8-10 students from all over the world, each year. So the closing of the Extension writing courses meant a good deal of Orange County and beyond went without a place to learn to write, publish, or produce. That was 11 years ago.

Even though the economy has rebounded, not much has changed at my local Extension. A quick scan of the catalogue I checked today shows business management, instructional technology, process improvement, finance, law, leadership—a host of valuable courses that can earn my neighbors some cash flow working in the businesses in Orange County. But not one course is offered in creative writing, screen writing, play- or poetry- writing, never mind singing, painting, dance, and so on.

I try to stay positive. And most of the time I can rise above that tug of disillusion that stems from chaos at the national level, mayhem in countries that offer rich culture and rare antiquities, and a community institution that delivers “university-level learning solutions by leveraging the expertise of the  campus and community” but completely ignores the need of the human spirit to renew itself in its arts (quote from UCI website).

Instead of advertising “solutions” and “leveraging,” let’s hear them yell out loud, “Creativity encouraged here!” Creativity is a friendly animal who lives quite well alongside capitalism, as successful romance writers know well. Instead of cut-backs in national lists of the books people love, let’s add lists for the new genres birthed by creative minds. Let’s open the doors of learning once again to the singing of souls through literature, music, and art.

It’s not just the number-crunchers at the New York Times or the local college or university that pluck at my positivity, but also the surging mood in Washington to do away with funding for the arts. Greed is more ubiquitous now than it used to be. Greed kills art.

The grand opera singer Beverly Sills believed, “Art is the signature of civilizations.” In this age, what are we leaving to posterity? A narrower view of what books to read? A business-only agenda? I ask this not just as a published writer but also as a college writing teacher and as a sole proprietor, a businesswoman serving the editorial and mentoring needs of best-selling and aspiring writers. What will we teach the next generation, those fresh young minds who feel a soul-deep longing to create—not just in computer science, for example, but in computer-generated art? That their dreams are not valid? That financial and engineering professions are more important?

Let’s just stop. There is another way to live, a way that arrays our many-faceted talents like a rainbow fan.

Elbert Green Hubbard was an American writer, publisher, artist, and philosopher who was born before the Civil War and unfortunately went down with the RMS Lusitania in 1915. He said, “Art is not a thing; it is a way.”