Tag Archives: business of writing

Making Ads and Amazon Rankings Work for You

This article is directed to the many writers I mentor and teach who are interested in promoting their books and stories via Internet advertising. The main focus for my own initial experience in book advertising was when Amazon, my publisher, put my first historical romance, Rye’s Reprieve, on sale for 99 cents without warning.

Rye's Reprieve (3) Final - CopyAmazon in its publishing role effectively uses email blasts to promote the works of its authors, so immediately my novel began climbing in the Top 100 of various lists: Historical Romance, Western Romance, Inspirational Romance, Kindle Worlds, as well as Westerns and the Romance category under Westerns.

Even after the advertising I’m going to talk about below lost its influence, today, September 19, 2016, the book is #97 on the Western Romance list, which could mean Amazon is still doing a modicum of promotion, or my own humble ad campaign combined with theirs has residual effect, or there is some mysterious force at work. It’s too much to hope that the book has a following, a life of it’s own. That would be too exciting for words.

Even more importantly, Rye’s Reprieve, which had only 13 reviews before July 2016, currently has 54 reviews on Amazon (79 % are 5-star reviews) and 80-plus ratings on Goodreads. And finally, I enjoyed seeing my new readers find and buy my other books and stories.

Here is the report I wrote in late August (with updates today in red):

Yesterday my book Rye’s Reprieve hit #7 on the Kindle Historical Romance Best Sellers list. Perhaps you are jaded by all the wonderful best-selling authors who regularly hit #1 on all the major lists and don’t think #7 is all that much.

But consider: Rye’s Reprieve is my first historical and my first novel-length fiction to release in more than two decades*. Reestablishing a writing career equates to pushing a two-ton boulder up Mt. Baldy. So seeing your new book hit #7 is about as good as eating homemade blueberry ice cream made with blueberries you picked on the hill behind your house just that morning.

*In May 2014, my period short story “Cora Lee” achieved #6 in Literary Short Fiction, following behind stories by Stephen King and Lee Child. For that launch the only promotion I did was to mention the book on Twitter & Facebook and in a newsletter to my email list of about 1200. I reissued my Harlequin titles and put out several short stories. My Amazon author page shows all fiction.

I didn’t achieve this recent modest success on Rye’s Reprieve without friends’ advice and a bit of luck. Here’s how I did it.

Decoding the rankings

On March 9 after my initial email promotion, Rye’s Reprieve went to #6 in Kindle World Romance. In contrast, this go-round, August 7-11, with the 99 cent sale and some low-cost promotions, the book hit #1 in Kindle Worlds Romance and Westerns (and at this writing, it’s still #1 in Kindle Worlds overall.) It achieved #3 in Kindle Western Romance and held there, which, together with #7 in Historical Romance, is more prestigious because the competition is huge. This “little engine that could” is still #97 in Western Romance!

Screen Capture by Snagit

Screen Capture by Snagit

How do you begin for your own promotion? Make a study of Amazon’s ranking structure. It’s complex—more complex than what you see beneath your title’s descriptive data on the book’s Amazon page. Here is the link to see all the lists available under Best Sellers Kindle Store eBooks: https://www.amazon.com/Best-Sellers-Kindle-Store-eBooks/zgbs/digital-text/154606011/ref=zg_bs_nav_kstore_1_kstore . You can see the list above, with Romance and then Western Romance highlighted. From there, click on your genre and drill down until you find the various lists where your book exists.

Under ebook subcategories, Romance is the umbrella topic. I then checked Historical Romance as well as Western Romance. Clicking Westerns takes you to Western Romance.

Another ranking, Westerns, can be found by clicking on Literature & Fiction/Genre Fiction. Strangely, under Genre Fiction, Romance is not listed!

I found Kindle Worlds rankings in the Ranking area on my book’s page.

But also, if your book is on sale, think seriously about placing relatively inexpensive ads on websites whose sole mission is to promote free and 99 cent ebooks.

What worked in promotion

First, Rye’s Reprieve was released in February 2016 in Debra Holland’s Montana Sky Kindle World. For all its Worlds releases, Amazon controls when price-reductions occur; they put my book on sale without warning at the beginning of August. I’m assuming they did multiple email blasts that included my book, but even those didn’t keep the book up in the rankings for long.

In addition to my own Facebook and Twitter announcements of the 99 cent sale, a member of OCC RWA and Novelists, Inc. (NINC), Lauren Royal, opened her Friday Freebies & 99-Cent Bargain Books and her weekly newsletter featuring historical novels to NINC members, so I submitted my book cover and blurb. She also mentioned my title on Facebook and Twitter. The promotion at www.LaurenRoyal.com hit on August 5 and was free.

Debra Holland recommended I try for an ad in eReader News Today (ENT) and I was lucky to be chosen to participate. The fee for an ad on a specific day for historical romance is only $60. You can pay by PayPal or credit card (as most of the sites I mention allow). The morning the ad appeared at www.ereadernewstoday.com, August 7, the book shot to #1 in the Kindle Worlds mentioned above and #5 on the Western Romance list. Unfortunately, I did not think to check the Historical Romance category, but when I did a couple days later, the novel was ranked #22, rising to #7 in the past few days.

ent-ad-8-7-16I credit Amazon emails, the ENT ad, and Lauren’s newsletter for Rye’s Reprieve’s initial rise in rank.

Meanwhile, I contacted colleague Linda Carroll-Bradd and asked her advice about advertising. She recommended I look into www.JustKindleBooks.com and www.Ebookshabit.com. The ad at Just Kindle Books costs $20 plus Add Ons (keep the book on their homepage for extra 3 days $20; Facebook post to 26,000 followers, $10) for a total of $60. The fee includes cover image/link on Pinterest, Tumblr, and other main social media.

That promo hit August 11. The book rose to #7 in Historical Romance, # 3 in Western Romance, as well as #1 in Westerns, and #1 in KW both Romance and Western. This is a pretty good indication that Just Kindle Books is worth the money. In contrast, I did not get the bump I was hoping for from a $10 ad with eBooksHabit.

After reading a chapter email and attending the Published Authors Workshop at RWA on Saturday, I gathered the following advertising ops for ebooks that are free or 99 cents from Kitty Bucholtz, Vicki Crum, Shelley Bleackley, and others.

I had spent $120 so far. With a remaining budget of about $250, I placed ads here:

Robin Reads (August was closed when I checked but I wrote to them about the success of the initial advertising efforts, they encouraged me to submit my book, and voila! A spot in their calendar opened up: Aug. 25. If they select me, the cost will be $45.)

Choosy Bookworm accepted me and will advertise Rye’s Reprieve on Aug. 18. Yay! The Rush Premium Feature costs $70 and the cover will remain on their Featured eBooks Page for a week.

Book Sends is pricey at $90 for the spot on Aug. 18 and just about ate up my budget—I have only $25 left to spend.

However, when you’re making pennies per book, money can’t be your main motive for promotion. It has to be gaining new readers, racking up a few more reviews and even cross-over sales to your other books and stories, and seeing your efforts pay off in a rise in rankings that you can share with followers. Some authors also experience a bump in sales when the book returns to its normal price, which in the case of Rye’s Reprieve is $3.99.

Did I mention BookBub? If they agreed to let me advertise with them—a slim possibility—the cost would be $500 and they anticipate I’d have roughly 2500 sales. If that happened, I’d clear $375 after costs, and the ranking would no doubt shoot Rye’s Reprieve to single digits on most coveted lists, plus bring a whole bunch of new readers to my author page.

I did not yet advertise with eBookWorth, Bargain Booksy, or Fiverr’s BKnight with its $5 price tag and 50,000 readers, because I needed to meet Marianne Donley’s deadline for A Slice of Orange. However, I will at least check out their sites.

I probably don’t need to mention…most of the authors and professional newsletter editors want the authors they feature to put the newsletter link in their social media announcements.

I would appreciate having an email from anyone who wants to share their promotion/ranking journey, and if things really jump by the end of August, I may give a follow-up report in a future blog post.

Contact me at lounelson@cox.net or this website. Follow on Facebook: https://www.facebook.com/louella.nelson.1 and Twitter: @LouellaNelson


This post first appeared in the Orange County Romance Writers of America blog machine, A Slice of Orange, in August 17, 2016, and has been updated here.

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Inspiration for writers who aspire to be published

author photo

Debra Holland is a New York Times and USA Today best-selling author.

My student and developmental editing client, close friend Debra Holland, inspires us all with her talk for authors in the Kindle Direct Publishing January 2015 newsletter: https://www.youtube.com/watch?v=y17orcCg_Cg&list=UUNrC87LRD8yAuhU0pw90QwQ&ref_=72

If you want to learn from Debra’s mentor and writing teacher, sign up for Intermediate Novel & Memoir Writing, an intensive 10-week series beginning February 19 at 6pm in Lake Forest, CA. Email: lounelson@cox.net

2014 November 01 Sale: 20 books at 99 cents each

I’m reposting this to alert my friends and fans that there are a few more hours of the 99 cent book sale; some prices go back up at midnight tonight while mine and others have a few days to run. You can get your copy of Emerald Fortune with its more interesting new cover art at http://amzn.com/B008S4PH1W
Happy reading! Lou

Michelle Knowlden writes...

JACKE FELL DOWN COVER 4500 X 2820)I’m starting November 2014 with something special. I’m adding 20 fabulous books to my digital library.

It’s a privilege to join these writers by adding my first novella in a new mystery series about finding missing children. JACK FELL DOWN was released July 2014. In case you missed it, November 1st would be a good time to pick it up. If you already have it, consider giving it to someone as an affordable but oh-so-thoughtful gift: an early Thanksgiving gift, a birthday gift, a thank you gift or “just thinking of you” gift.

Below are the books I’ll be buying November 1st. This list has books of all sizes including popular genres like romance, mystery, fantasy, suspense, paranormal, and historical. Wow. Not only will I be buying these books for my own reading pleasure, but at this price, I can gift several to my reading friends.

Yes, you got it. This diverse list includes books I know will score…

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Launch Your Next Book From NaNoWriMo

M81 Galaxy is Pretty in Pink

M81 Galaxy is Pretty in Pink

Update to my earlier post: I’m entered in Nanowrimo again this November. If you are too, please find me and be my writing buddy. My project this time around is Mail-Order Mom: Serena.

Nanowrimo sounds like a navigational command from StarTrek but it’s actually code for Sit Butt In Chair and Write With a Vengeance. Beginning November 1, writers from all over the world gather electronically and challenge themselves to write a novel, 50,000 words,  in 30 days.  The gathering spot: http://www.nanowrimo.org/.  There are chat rooms if you get down on yourself, and a whole cheerleading squad in The Office.* You can even buy a Nanowrimo coffee mug and fill it with your fave java so you can launch yourself into fictional orbit.  It’s totally zen. Is it odd that my maiden project for NaNoWriMo will be a writing text instead of a novel?  To answer your question—no.  It’s not odd because for a published author to use NaNoWriMo to get up and running on a long-overdue project simply means NaNoWriMo is working.  It’s working to get me motivated; it’s working to get me organized for the Big Day, the first day in November.  I have the flutter in my gut writers get from time to time when they are eager to begin.  It’s been a long time since I felt that flutter (about writing, anyway), and it’s all good. Too many years have gone by in which my students have reminded, hounded, and bullied me about writing a book they can share with their writing friends and peruse for any nitpicky trick or tip their tired-from-sitting-in-the-chair-writing-all-day brains cannot recall.  I feel duty-bound to get the danged text written so they will quit pestering me; and so aspiring writers will have something to lean on in the scary predawn hours of their novel-writing career. Courage is an illusive thing.  I used to see a poster that fascinated me in the cafeteria at Chapman University.  It pictured a sailboat and featured a misquoted quotation by Andre Gide, winner of the Nobel Prize in Literature in 1947, which I adapt here: You cannot discover new galaxies unless you have the courage to lose sight of the earth. Do you dream of being published?  Does that goal seem a far galaxy?  Why not carpe-diem yourself on over to the Nanowrimo website and, Hey-oh!  We will do this together, all you princes of prose, and it will not be odd.

Louella Nelson blastoffblastoffblastoffblastoffblastoffblastoffblastoffblastoffblastoffblastoffblastoffblastoffblast

To show you that the all-volunteer launch team at The Office of Letters and Light (Support & HQ for Nanowrimo) is behind you all the way, I give you my own personal message from Captain Kim: Hi again Louella, Thanks so much for sharing your story! I am totally invigorated. I’m so glad that you are taking on this challenge of writing a guidebook this November. You are a NaNo Rebel of the highest order: you’re giving back to the writers who are coming after you. We’re rooting you on. Best of luck this November! Tim Kim Office Captain *The Office of Letters and Light You can make a tax-deductible donation to the Office of Letters and Light at http://store.lettersandlight.org